There is a huge opportunity in many companies to optimize their core processes and operations. Oracle OBIEE along with Oracle SOA Suite provide this capability.
Action from insight: Business users can directly invoke business processes (BPEL workflows) from OBIEE Dashboards and Alerts.
Insight Driven Business Processes: Query Results and Key Performance Indicators can be defined within Business Processes setup using Oracle SOA Suite using BPEL and Business Rules.
Automated Reporting, Alerting and Delivery: Delivery of Personalized reports can be setup in the BPEL flows. Generate alerts for business users during the execution of business processes.
Predictive Analytics: Define a set of desired objectives for a business operation within Oracle RTD (Real Time Decisions) and get appropriate decisions delivered to Business Users in their Dashboards.
Business Process Analysis: Oracle Process Manager and Oracle ESB (Enterprise Service Bus) generates runtime data for business processes that can be fed into OBIEE for rich analysis and reporting capabilities.